Spend money. The old adage about spending money to make money strikes me as one of the wackiest con games ever perpetrated on the American businessman and businesswoman. When I first opened Miss Prothero's Books, I believed it. I spent money underwriting a local public radio station, spent money buying what I thought were well-placed ads, spent money on T-shirts and canvas bags with the store logo. When people who have just discovered the store ask me if I advertise, I tell them that I no longer have the budget for it. The money I spent to make money has vanished. It's like those government stimulus checks...lost down a rabbit hole. Maybe our country is in such a mess because people are spending and not investing, spending on themselves and not investing in their community, buying gas at the local 7-Eleven and not taking the time to consider ways out of our current madness.
Reading is an investment for which too few take the time. It is a way to understand yourself and the world. It trains you to look back, forward, and in between. Pick up a book. Forget the latest best seller. There are so many noteworthy reads that you have ignored. Ever read Madame Bovary? How about A Man of the People? How about Snow Country? Want to learn about water and the West and place? Try Robert Michael Pyle's The Thunder Tree.